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What Really Gives with Digital Communication?
According to a recent survey by Euro RSCG Worldwide, 51% of the 5,700 adults surveyed believe that digital communication is “weakening the human bond.” They aren’t ridding themselves of their smart...
View ArticleHow do you know when it’s time to revisit the messaging? 2010 misfires that...
Messaging. Critical to your business success, it’s the way you communicate the appeal and the impact of your business, product or service to your target audience. A clearly stated message tells...
View ArticleSnowy with a Chance of Internet Addiction
It’s a snow day! Grab your garbage pail lids, flexible flyers, dining hall trays and find anything that resembles a hill. It’s a snow day….but it’s not. There was a time when “snow day” meant your...
View ArticleWithin Clutter Lies Opportunity: Is There Gold in Charlie Sheen?
I go to bed to the news that Charlie Sheen is ranting and raving. I drag myself out of bed to the news that Charlie Sheen is still ranting and raving. I get my first cup of coffee, clear my head and...
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Yelling to Increase Customer Satisfaction – Really?
“Would you move. Just move away from the window!” yelled the server at the Wendy’s drive-thru as I tried to check my order. Turns out, she was on a timer in the name of fast customer service. She was...
View ArticleIn the absence of strong leadership…what becomes of the apple cart
Steve Jobs has announced his departure from Apple. And while the timing was a surprise, the resignation was not. The market has been preparing for this moment for quite some time. Yet in the wake of...
View ArticleOnce upon a time there was a ………….what? What was there?
Back in the days when we were carving our messages on stone tablets, undoubtedly some mother spoke these admonishing words, “Don’t put anything in writing that you don’t want everyone to read.” And...
View ArticleLessons from SXSW: Every Business Has a Story to Tell, but How You Tell It...
As a “newbie” to the South by Southwest festival (SXSW), I had the opportunity to experience what many attending the conference take for granted and others might have a hard time imagining. Here is...
View ArticleCrowdsourcing: The Future of Marketing or Atlas Shrugged on Steroids?
Cherry Garcia, Chunky Monkey, Chubby Hubby – have I lost you yet? Of course not! We all know these as top-selling Ben & Jerry’s flavors. What most don’t know, however, is that all of these flavors...
View ArticleTake Your Socks Off and Walk through the Grass: It Could Be Astroturf
There is something just plain fun about the idea of participating in a “flash mob.” A phenomenon that reached popularity in the mid 2000’s, flash mobs were originally used as a form of artistic...
View ArticlePinky Swear: My Brand Will Honor Its Promise
Santa Claus, the Tooth Fairy, the Easter Bunny – all brand promises gone awry. But our parents had it right. These major disappointments were merely preparation for the big stage; preparation for our...
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